Increasing urbanisation and a changing lifestyle mean a lot of new packaging challenges. For example, better traceability is essential for informing the consumer about the quality and food safety of products faster and simpler. This roadmap is aimed at active, intelligent and personalised packaging.
Increasing the development speed of new packaging materials and technologies throughout the entire packaging chain is an important basis. A great deal of food waste can certainly be prevented with new, smart packaging. As a result, the entire carbon footprint will decrease substantially.